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PIERCE Corporate Timeline

As we celebrate 42 years of serving thousands of customers, let’s look at a brief history of PIERCE through our corporate timeline. We’ve seen a lot of changes through the years and we are excited to be around for 42 more!

Thank you to all our customers, supporters, friends and business partners who’ve made each highlight below happen. jeff pierce

  • 1976 Jeff Pierce with his late father, George, open Pierce Sales and sell consignment equipment
  • 1978 Pierce Sales becomes the largest distributor of Ramsey winches
  • 1978 PIERCE advertises locally. People still talk about them! Watch some of them here.
  • 1979  Pierce Sales becomes one of the largest distributors of stock trailers in North Texas

pierce winch

  • 1980 PIERCE begins manufacturing slide-in units and farm trailers
  • 1980 PIERCE manufactures their own PS654 series worm gear winches
  • 1985 PIERCE manufactures dump bed kits
  • 1986 PIERCE manufactures bale spike units

pierce winch

  • 1988 Pierce Arrow Inc. becomes incorporated 
  • 1990 PIERCE acquires Desert Dynamic, Thor and Viking winches
  • 1990s PIERCE carries planetary winch line
  • 1990s PIERCE becomes the U.S. distributor for Lodar Radio Wireless Remote Controls
  • 1996 Pierce Sales carries stainless steel Jeep accessories
  • 1997 Pierce Sales begins installing Dynamic Self Loading Wheel Lifts

bale spike

  • 2000 Pierce Sales becomes the largest distributor of Dynamic Self Loading Wheel Lifts
  • 2000 PIERCE introduces the 5, 7.5 and 10T hefty hoists that fit on trucks with a flat bed
  • 2002 Pierce Sales adds Minute Man Wheel Lifts to the product line
  • 2003 PIERCE introduces 2,500 – 9,000 lb. self recovery PS series winches
  • 2005 PIERCE manufactures a towing and repo wheel lift
  • 2008 PIERCE retires their towing and repo wheel lift
  • 2009 PIERCE introduces the ABS2K Bolt In Bale Spike unit
  • 2009 Pierce Sales develops a new e-commerce Web site

Pierce Sales

  • 2010 PIERCE redesigns the self recovery winches and adds the 15,000 and 20,000 lb. winches
  • 2010 PIERCE launches a YouTube channel with instructional and informational videos
  • 2011 PIERCE develops a threaded twist lock plunger pin 
  • 2012 Pierce Sales earns a bronze ADDY in the digital advertising and promotion category for their 30 second commercial featuring customer testimonials told by four month old, Aubrey Pierce
  • 2012 PIERCE retires the 10T dump kit
  • 2013 PIERCE improves their bestselling 5T and 7.5T dump bed kits by adding grease zerks

dump kit

  • 2013 Pierce Arrow / Pierce Sales is business of the year nominee by the Henrietta and Clay County Chamber of Commerce
  • 2014 PIERCE develops a new brand, adopts the slogan “Pulling For You” and changes their corporate colors to yellow and black
  • 2014 PIERCE reorganizes their sales force to include a representative for our top markets: winches, ranch, remotes and towing.
  • 2014 Pierce Arrow / Pierce Sales is named the winner of the North Central Texas BBB Torch Awards in the large business category and finalist at the International BBB Torch Awards
  • 2014 PIERCE launches new website

pulling for you

  • 2014 PIERCE launches their new brand on NBC Sports’, Huntin’ The World Southern Style
  • 2014 PIERCE sponsors The Calling (Destination America) and Huntin’ The World Southern Style (NBC Sports)
  • 2014 PIERCE develops a digital counter targeting the farm and ranch industry
  • 2014 PIERCE launches PIERCE wireless spotlights 
  • 2014 PIERCE teams with Lodar to improve their two function wireless remote control system and introduces the PS100
  • 2014 Pierce Arrow trademarks “PIERCE,” “Pulling for you” and “PIERCE Winches”

texas ffa

  • 2014 PIERCE launches the Pierce FFA Chapter Challenge, a yearly social media contest for FFA students, advisors and supporters
  • 2014 PIERCE begins a yearly essay scholarship for FFA graduating high school seniors called the “Pulling For You” scholarship
  • 2015 PIERCE closes the conversion and towing shop to focus on manufacturing efforts
  • 2015 PIERCE launches the PIERCE hay bale unroller
  • 2015 PIERCE launches a new Web site
  • 2015 PIERCE begins servicing and carrying DIP Industrial infrared heaters
  • 2016 Jeff Pierce is awarded individual of the year from the Henrietta and Clay County Chamber of Commerce
  • 2016 PIERCE updates their wireless control to include Lodar technology
  • 2016 PIERCE officially becomes a corporate sponsor of the Texas FFA

VaxMate Vaccine Cooler

  • 2017 PIERCE is the first manufacturer to mass produce a pharmaceutical-grade cooler, VaxMate
  • 2017 PIERCE launches PIERCE Outdoors, a new department with PIERCE kayaks and coolers
  • 2017 PIERCE is awarded the trademark for the name VaxMate and the logo
  • 2018 PIERCE becomes title sponsor for Bass Champs
  • 2018 PIERCE adds 4 function wireless remote for dump bed trailers
  • 2018 PIERCE adds 3 new colors to the cooler line purple camo, Island Blue and orange camo 
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