Shopping Cart

About Us


PIERCE is a family owned manufacturing and product development company. Why does that matter? Because our customers, dealers, partners and team members are family to us. PIERCE honors the customer relationship with efficient service, and a superior product, at a competitive price. How do we do all that? Read our article, “What ‘pulling for you’ means to PIERCE,” to learn more. 

Play Video

Get to know our history.

Recently, we celebrated 40 years of business. That’s 40 years of pulling for you! Our story, like most small businesses is a wild ride and we are so grateful to be where we are today.

We invite you to learn more about our story through a four-part article series:

1976 – 1979

1980 – 1989

1990 – 2006

2007 – Today

If you only have a minute, take a look at our timeline:

Corporate Timeline

Meet Our Team

Jeff Pierce
Owner / CEO
Kathy Pierce
Wade Pierce
VP & Operations Manager
Ginger Schaffner
Purchasing & Finance Manager
Chris Claeys
OEM Account Manager
Eric Eichorn
Ranch & Outdoor Account Manager
Dylan Galyean
Dealer & Installer Account Manager
Steven Chavez
Lodar Dealer Manager
Connor Crumpton
Industrial Account Manager
Sheri Hood
Accounts Payable
Bettye Franklin
Accounts Receivable
Tyler Coleman
Systems Engineer
Philip Pierce
IT Administrator
Anthony Fairchild
Product Design Manager
Curtis Franklin
Senior Winch Mechanic
Garen McGhee
Graphic Design Specialist
Shannon Heacock
Marketing Director

Free Shipping