About Us


PIERCE is a family owned manufacturing and product development company. Why does that matter? Because our customers, dealers, partners and team members are family to us. PIERCE honors the customer relationship with efficient service, and a superior product, at a competitive price. How do we do all that? Read our article, “What ‘pulling for you’ means to PIERCE,” to learn more. 

Get to know our history.

Recently, we celebrated 40 years of business. That’s 40 years of pulling for you! Our story, like most small businesses is a wild ride and we are so grateful to be where we are today.

We invite you to learn more about our story through a four-part article series:

1976 – 1979

1980 – 1989

1990 – 2006

2007 – Today

If you only have a minute, take a look at our timeline:

Corporate Timeline

Our Perfect Team


CEO / Owner



WADE Pierce

VP / Operations Manager

Ginger Schaffner

Purchasing & Finance Manager

Tabitha Pierce

Sales & Marketing Director

Chris Claeys

OEM Account Manager

Eric Eichorn

Ranch & Outdoor Account Manager

Dylan Galyean

Dealer Manager

Steven Chavez

Lodar Dealer Manager

Connor Crumpton

Industrial Account Manager

Sheri Hood
Accounts Payable
Bettye Franklin
Accounts Receivable
Tyler Coleman
Systems Engineer
Philip Pierce
IT Administrator
Anthony Fairchild
Product Design Manager
Curtis Franklin
Senior Winch Mechanic
Garen McGhee
Marketing Intern