Dealer Spotlight

Winches  ·  2 min read

For Kaufman Trailers, reputation is everything. They've been an industry leader in trailer manufacturing since 1987. With several locations across the U.S. and more in the works, this ever-expanding company maintains a sharp focus on customer satisfaction.

"Our motto is a high-quality trailer, factory direct," says Shane Henderson, general manager of Kaufman's Beaver City, Neb., branch.

The Nebraska branch Henderson oversees has more than 40 employees, manufactures about 1,000 trailers a year, and brings in $14 million annually. They sell PIERCE winches as an upgrade option — offering the PSW654-8K for heavy-duty trailers and the PS6000 for lighter-duty trailers. Kaufman pairs Lodar and PIERCE wireless controls with the winches for maximum efficiency.

Reputation on the Line

Henderson has been with Kaufman for 17 years, working his way up from building trailers to branch manager. As someone who understands every side of the business, he knows the importance of partnering with the right people for parts.

"Our reputation's on the line with it," he says. "We don't want to put something on there that we don't feel comfortable selling to the customer. You know how the Internet is now, [with] a lot of negative feedback on a product."

Quality That Holds Up

Henderson says the PIERCE product gives him peace of mind — both with his customers and with upholding the Kaufman reputation:

"We definitely want to build a trailer that's going to last. We don't want something that's going to break down in a year or so. One of the reasons we've stuck with [PIERCE] is because the quality. From my point of view, these winches seem to hold up."

— Shane Henderson, General Manager, Kaufman Trailers (Beaver City, NE)

Customer Service That Follows Through

Henderson also appreciates that when a customer has a question about a winch, he can get an answer quickly from his PIERCE sales rep, who directs him to the right person.

That's not always the case with other companies, says Henderson. "You email somebody that's in charge and [they say], 'Yeah, I'll take care of it,' but then they never relay the message down or handle it. I've never had that issue with PIERCE. It's always been great customer service down there."

To learn more about Kaufman Trailers, visit them at kaufmantrailers.com.

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